70 percent of best-in-class firms have identified competitive and growth pressures as the leading driver for customer data quality initiatives, and those organizations are more likely than others to consider data quality initiatives a top priority (80 percent vs. roughly 50 percent).

Link to External Resource: Customer Data Quality: a Foundation for Customer and Revenue Growth

Source: Aberdeen Group as Quoted in Dun & Bradstreet Presentation

See more Resources like this one in this Data Quality Resource Guide Section: Data Quality – Data and Stats